This week, ABCD presents resources and ideas for safe and responsible alcohol sales, service, and consumption during larger events around Montana and information about non-alcoholic beverages (NA), strategies, and options.
Sporting Events
Tailgate parties – Be Safe!
- Serve other options besides alcohol:
- Food
- Water
- NA beverages
- Ensure others have a Safe Ride Home
- Pay your teenager to be the designated driver (DD)
- Have ride-share options
- Be the DD “hero”
Concerts
- Eat before attending
- Don’t “pregame”
- Designate a driver or rely on a ride-share option
- Offer or choose NA options
Festivals
- Track your drinks
- Know the ABV of your drink(s)
- Bring snacks
- Buy food
- Drink water
- Offer or choose NA options
Non-Alcoholic (NA) Options
Non-alcoholic (NA) options for sale by licensees are not against the law, BUT it might be a business decision not to sell NA options to people under 21.
Here are the facts:
- Anything under .5% is not considered an alcoholic beverage and can be sold to people under 21.
- Licensees may choose to sell those products to people under 21.
- Perception:
- Challenge: It might look like a “real beer or an alcoholic beverage”
- Possible Solutions:
- Use a band or a specific type of glass for the NA options
- Put NA options away from alcoholic beverage options
- Perception:
Together, we can provide every Montanan with the tools and knowledge to opt for a good and responsible time.
