2025 Alcohol Awareness

The Tipsy Range

Tipsy Range Poster Preview showing a bottle with the text 'Tipsy Range' and a colored scale to judge intoxication levels

As a seller/server, you have been trained to recognize when a customer has had too much to drink. It is your responsibility to ensure the safety of your patrons when you sell and serve alcohol. Overly tipsy people may become aggressive or disruptive. Recognizing when a customer has had too much to drink is essential.Read More

Hosting Parties Tips

Various canned and bottled 'Ready to Drink (RTD) Alcoholic Beverages' graphics with the title above them in red letters.

Montanans enjoy good times in the Big Sky year-round and are generally conscientious about alcohol choices and use. We encourage responsible and safe behavior in all venues, whether at home, a friend’s house, or a public establishment. In previous weeks, we shared tips and resources for public establishments. This week, we’d like to explore similarRead More

Big Sky – Large Event Tips

Beer Mugs with flags and the text: Serve and Sip Responsibly in Montana

This week, ABCD presents resources and ideas for safe and responsible alcohol sales, service, and consumption during larger events around Montana and information about non-alcoholic beverages (NA), strategies, and options.   Sporting Events Tailgate parties – Be Safe! Serve other options besides alcohol: Food Water NA beverages Ensure others have a Safe Ride Home Pay yourRead More

Small Town and Seasonal Events: Resources for Licensees and Permit Holders

Rodeo rider on a bronco with the words: Serve and sip responsibly in Montana

As an alcohol industry participant, you are presented with numerous opportunities to encourage your customers to have a good and responsible time out. We have the resources to help you with all those events. No event is too small to pass up the opportunity to share alcohol responsibility.   Please review our resources below for variousRead More

Introduction to Alcohol Awareness Month

A yellow background with the statement 'April is Alcohol Awareness Month' and a reminder to click a link for more information, featuring the Alcohol Beverage Control Division logo of Montana.

During April, the Alcoholic Beverage Control Division (ABCD) promotes safe and responsible alcohol sales, service, and consumption. Did you know April is Alcohol Awareness Month? During this month, the Alcoholic Beverage Control Division (ABCD) promotes safe and responsible alcohol sales, service, and consumption. ABCD will share information each week in April to encourage safe andRead More